San Francisco officials may seek naming rights for Candlestick Park, the home stadium of the NFL’s 49ers, to raise revenue for the city.
According to published reports, four companies are interested in naming rights to the football stadium: low-cost airline Virgin USA, technology consulting firm Organic Inc., Monster Cable Products Inc. and banking giant Wells Fargo & Co.
In 1995, 3Com Corp. signed one of the first-ever naming rights deals to stick its name on Candlestick, but decided not to renew after the deal expired in 2001. However, the “3Com Park” name was never really welcomed by local fans, who still referred to the stadium as Candlestick.
San Francisco Mayor Gavin Newson said a naming-rights deal could generate at least $3 million annually. His predecessor, Willie Brown, tried twice to strike a new deal after the 3Com agreement expired, but supervisors refused to sell the naming rights.
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