Bud and Bud Light to Sponsor Chicago Teams and Arena

Posted on February 1, 2006 by Chief Marketer Staff

Budweiser and Bud Light have signed a 10-year deal to be the exclusive beer sponsor of the Chicago Bulls, Chicago Blackhawks and the United Center, the arena both teams call home.

The deal starts with the 2006-2007 season and lasts through the 2015-2016 season. The agreement calls for Bud and Bud Light to have exclusivity as the alcohol partner for Bull’s broadcast TV, both teams’ radio broadcasts and promotions, the building’s exclusive malt beverage advertiser, significant in-arena signage and in-game presence for all events and games, as well as rights to conduct a variety of consumer promotions around each sponsorship.

Financial terms were not disclosed.

Bud and Bud Light are also the official beers of the NBA and the NHL.

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