Welcome to Broker Roundtable, a new weekly feature in Direct Listline. Every month, we’ll select a different panel of list brokerage professionals. Then each week for that month, they’ll tackle questions about pertinent industry issues and offer tips for mailers.
Our current panel features Christopher Pickering of MeritDirect, Stephani Wright of Focus USA, Becky Hagadorn of the Catamount Group, John Ahern of MDx Medical, Lisa Horder of Institute Lists and Kathy Duggan-Josephs of RMI Direct Marketing Inc. (Would you like to be considered to be a member of our roundtable? Contact Larry Riggs at [email protected].)
This week’s question: What niches or vertical markets are the most untapped, or have the most potential?
Christopher Pickering, senior vice president, list brokerage, MeritDirect:
In tough economic times, mailers often “discover” the B-to-I (business-to-institution) segment. This is a great segment to be in
Network
