Lead Gen
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Enforcement Actions Gain Steam
In May 2023, according to a suit filed in U.S. District Court for the District of Arizona, VoIP provider Avid Telecom “chose profit over running a business that conforms to state and federal law.” The press release noted that Avid Telecom used spoofed or invalid caller ID numbers in 7.5 billion calls to telephone numbers on the […]
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Robocall Traffic Continues Steady Decline
U.S. consumers got hit with 4.4 billion robocalls in April—up 3.4% from March, but down 3.1% from last year. Scam calls, however, doubled in April with more than 700 million. Tax scam calls topped the list, with a suspicious claim to erase your tax debt. The monthly report is issued by YouMail, which offers app-based […]
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Second Circuit: Subway’s Texts Are Not Robocalls
Earlier this month, the Second Circuit affirmed the dismissal of a suit brought against chain sandwich purveyor Subway. Back in 2016, Subway texted a customer about free chips and, after she replied “STOP” to unsubscribe, they sent a subsequent text sparking the TCPA lawsuit. The Second Circuit Court dismissed the complaint, ruling that Subway’s texts didn’t count […]
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Lead Gen TV: Salespeople Are Underestimating the Phone + The Vegas Experience
Bruce Morrow, president of Lead. Sell. Grow. to talk about accelerating growth, why salespeople don’t pick up the phone in 2024, and the LeadsCon experience. Tune in hear a 75 year-old’s first take on Vegas and the LeadsCon experience. LeadsCon Digital was lucky to have Jacqueline Anderson, who is the VP of affiliate marketing over at warranty provider […]
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NAMB Offers Lead Gen Tools to Mortgage Brokers
The National Association of Mortgage Brokers has partnered with Roomvu to offer its member brokers access to tools for content creation, social media posting, and newsletter distribution with the goal of raising brokers’ online visibility. “We’re committed to delivering exceptional value to NAMB members, enhancing their digital marketing capabilities, and contributing to the industry’s overall growth and […]
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TCPA Class Action: Not Just For Buyers + Sellers
On April 19, TCPAWorld reported that a new class action against LeadsMarket appears to reinforce the trend of plaintiff’s pursuit of lead platforms directly, not just lead buyers and sellers. Troutman Amin’s Eric Troutman notes, “This new suit is yet another reminder of the TCPA risks to ALL players in the leadgen space. Just because you operate a […]
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Utah Moves to Protect Consumers from Deceptive Use of AI
The International Association of Privacy Professionals (IAPP) reports that Utah’s groundbreaking AI law prioritizes consumer protection over strict regulation, aiming to foster innovation. With a focus on accountability for deceptive AI practices, the bill establishes fines for violations and a regulatory mitigation agreement. “In Utah, we believe government should have a light touch, and we want to […]
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CFPB Fires a Warning Shot at Lead Generators
The CFPB continues to complicate matters for lead generators. In a recent circular, the agency asked, “Can operators of digital comparison-shopping tools or lead generators violate the Consumer Financial Protection Act (CFPA) by preferencing products or services based on financial or other benefits to the operator?” In short, yes. If you are looking for additional clarity, check […]
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