Ad Ops
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AI
AdMonsters Publisher Pulse Survey: Unlock the Keys to Ramp Up Your Revenue Strategies
We want to understand where you see the biggest opportunities and challenges in the digital publishing landscape. Your feedback will help us identify key trends, innovative strategies, and potential obstacles in pursuing sustainable growth and profitability.
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Elon Musk at Cannes Lions: AI, Advertising on X, and a New Era of Engagement
In a thought-provoking interview with WPP Chief Executive Mark Read, Elon Musk shared his vision for the future, covering topics from advertising on X and AI.
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Cannes Conversations: LinkedIn Unveils New Tools for Publishers and Marketers
This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn’t stop in Cannes. Here’s a guide including everything you need to know.
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ID Bridging Explained: Benefits, Controversies, and the Battle for Transparency in Digital Advertising
Unfortunately, the buy side and sell sides are at odds again – what else is new in ad tech? The buy side called out publishers and their tech partners for using deceptive practices to identify audiences. The practice in question is a technique called ID bridging. ID bridging has become a contentious issue as digital advertising grapples with the deprecation of third-party cookies in Chrome.
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Behind the News
Expert Predicts Apple’s Web Eraser Ad Blocking Tool Is Imminent
Apple’s highly anticipated Web Eraser, an AI-driven privacy feature for iOS 18, was a no-show at WWDC 2024, leaving many in the digital media and advertising industry on edge. Although the feature didn’t make it into the final release, industry experts believe it’s only a matter of time before Apple reintroduces this ad-blocking technology. This development signals significant implications for digital advertising, pushing marketers (and publishers) to rethink their strategies in the Apple ecosystem.
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Behind the News
5 Key Takeaways from IAB #TechLabSummit Day 1
Explore cutting-edge insights from the IAB Tech Lab Summit Day 1. Discover how CTV converges with linear TV, the revolutionary impact of ad creative IDs, and the evolution of identity strategies. Dive into the urgent call for sustainability in advertising and enjoy Kara Swisher’s sharp wit on tech’s progress.
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AI
Will Commerce Optimization Power the Future of the Internet?
Media publishers today face immense pressure, including the influence of AI, changes in Google’s search algorithms, the deprecation of cookies in display media, and the shift in traffic toward social media platforms. Consequently, traditional ad revenue models are no longer sufficient. For media publishers striving to thrive in this environment, CEO of Button, Michael Jaconi, believes the key lies in commerce optimization.
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Surveillance Capitalism 2.0: The New Era of Digital Ad Tracking and Privacy
Søren H. Dinesen, CEO of Digiseg, delves into the privacy dilemma as cookie deprecation raises new concerns about consumer expectations. From the early days of contextual ads to the rise of identity resolution graphs, Dinesen unpacks how the ad tech industry continues to track users despite privacy regulations.
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AI
Why Advertising Standards and Certifications Matter in 2024
The proliferation of low-quality, Made For Advertising (MFA) sites threatens digital advertising’s integrity. To combat this, the industry must adhere to standards set by the Media Rating Council (MRC) and the Trustworthy Accountability Group (TAG). These certifications ensure transparency and trust, paving the way for a more reliable and sustainable ad ecosystem.
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AI
Why CTV May Decide Who Wins the White House – and the Fate of the Medium
Many marketers are – let’s say – generally excited about the promised targeting power of CTV. Yet, for political advertisers, many are staking their careers on this burgeoning new medium. Indeed, candidates can’t wait for CTV to sort out all of its fundamentals in the near future.
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