BMG Direct will be moving management of its 9-million name music club buyers file to List Technology Systems Group effective June 8. The firm’s package insert programs will be handled by Fred Singer Direct Marketing Inc.
BMG Direct is BMG Entertainment North America’s music club division. Thousands of titles are offered monthly to club members through its six clubs: BMG Music Service, BMG Music Service Canada, BMG Classical Music Service, BMG Christian Music Service, BMG Jazz Club and Ritmo y Pasion–the club’s new offering in the U.S. Latin market. The club also operates a Web Site at bmgmusicservice.com.
American List Counsel Inc., Princeton, NJ, currently manages the files.
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