Blyth Reports $15.6 Million Loss in Quarter

Posted on by Chief Marketer Staff

Blyth Inc., a direct marketer of home fragrance products, posted a net loss of $15.6 million for the second quarter, compared to net income of $3 million for the prior year.

The multichannel company reported sales of $199.4 million for the quarter ended July 31, a 16% decrease from $236.8 million last year.

Management attributed this to scaled-back spending from U.S. consumers.

Blyth posted catalog and Internet sales of $39.3 million for the quarter, a 6% decrease from $39.3 million in the prior year.

The firm attributed this to a planned catalog circulation reduction for its Miles Kimball Co. brands, as well as the recessionary sales environment.

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

In our latest Marketers on Fire LinkedIn Live, Anywhere Real Estate CMO Esther-Mireya Tejeda discusses consumer targeting strategies, the evolution of the CMO role and advice for aspiring C-suite marketers.

View More 
	
        

        
Call for entries now open

    

        

        
		
	             
        

 

 








CALL FOR ENTRIES OPEN




















                

                    

        

	
SIGN UP FOR UPDATES!
 Fill out the fields below to receive the latest news and special announcements from Chief Marketer.