A few years back, maybe even during the 2004 Presidential Election season, I opted in to receive e-mail messages from the Democratic Party. Now that I'm trying to opt out, the Democratic Party doesn't want me to. The latest e-mail I received from the ...
In what appears to be a sign that it does aim to cater more to catalog members, The Direct Marketing Association has named Bob Allen its interim president/CEO. Allen is the former president/CEO of The Vermont Country Store. That
Last week my wife and I were talking and she came to give me a hug ( she thinks I'm lovable) and all of a sudden I hear a series of pops and ask what the noise is. She pulls back and says "Darn, my bracelet broke." We go about picking up all the beads…
It was a comment from an unnamed
What's the key to almost all successful direct marketing? THE Data. Isn't it ironic then, that this week, at the office of my firm, Johnson Direct, we received three (3) ship-shape ECHO award call for entry pieces and two of the three were ...
As I
By now we all know that the Apple iPad will go down in history as the most revolutionary device since the opposable thumb, and the most tin-eared product name since Dr. Crapper
In a PR event to demonstrate that it really wants drivers to be safe, UK-based insurer, confused.com, bubble-wrapped an entire, accident prone street yesterday. Here's the link to the story. Kinda hard to squeeze a ROMI out of a stunt like this, ...
Dockers has found a new use for a popular music identifying technology. The technology, Shazam, was developed for smartphones to let users identify music by simply pointing their handheld in the direction of the music and clicking the
Just when it looks like the U.S. Postal Service is gonna remain perpetually insolvent and people are pulling out their hair about what to do about it, the USPS Inspector General comes out with a report saying the USPS overpaid its Civil Service ...
