Big Fat Marketing Blog

MyBuys Speaks Softly and Gives Away Big Sticks

|  by Tim Parry

I've seen my fair share of odd swag given away at tradeshows, but a yardstick seemed last night to beat everything. Imagine leaving the Internet Retailer Web Design and Usability Conference and trying to get through security at Orlando International ...

Burger King Going With Seattle’s Best? Bleah!

|  by Tim Parry

I'm probably in the minority when I say I'm a fan (or was a fan) of Burger King's coffee, BK Joe. I wouldn;t seek it out, per se, but if given the option of having coffee at a fast-food restaurant, I'd get a cup at McDonald's or BK. But the ...

Threadless? Yeah, We Heard of Them

|  by Tim Parry

So the biggest surprise I heard today: The majority of the attendees at the Internet Retailer Web Design and Usability show have not heard of the online retailer Threadless. Speaking during a session called "Designing your web site to create social ...

Live From IRWD 2010, What We’ve Learned So Far

|  by Tim Parry

"Please come and see us?" I was asked by a vendor whose booth was tucked away in a black hole of the exhibit hall of the Internet Retailer Web Design Show, here at the Hyatt Regency Grand Cypress in Orlando. The exhibit hall, actually, is hopping, ...

Is Live-Tweeting Too Much Tweeting? Let’s Find Out

|  by Tim Parry

Just a heads-up, I'm going to tweet from the Internet Retailer Web Design & Usability Conference today and tomorrow. Out feed: http://twitter.com/mcmerchant. Will people care? Who knows. What do you think about live tweets from tradeshows? Good, bad ...

Super Bowl XLIV and the Tale of the Tweets

|  by Brian Quinton

You can think of the Super Bowl as just about our last grand-scale regularly scheduled national mass-media event. Now that the nightly network news has been supplanted by blogs and RSS feeds, the late-night talk shows have given up the ghost, and ...

BMW: “The Ulitimate JOY Machine”

|  by Chief Marketer Staff

BMW, the iconic car maker, is changing up its ad campaign, ditching power and performance for joy. The company says the new work more accurately reflects the mood of its consumers, who have traded in luxury for frugality. Here's a peek at the new ...

Topix.com is Another Example that Civility is Dead

|  by Tim Parry

When we were looking to "go Web 2.0" with the Chief Marketer Network's Websites back in 2008, the topic of article commenting came up. The team that was assembled had asked if there were any vendors who had a plug-in that would work with our site, or if ...