P&G’s Janet Fletcher Recounts a Day in Vancouver
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Big Fat Marketing Blog
Okay, I Subscribed; Now What?
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I Often Wonder…
Do you, like me, often question things and have a hard time making sense of it all? * For instance, do you contemplate all the publicity-- before and after -- all the Super Bowl ads receive and wonder, why do so few people talk about the sales ...
Potter To Lay Out New Business Model For USPS
Last October Postmaster General John E. Potter called fiscal 2009
Undercover Boss : A lesson For ALL Marketers?
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Saving the USPS in Election Years
What a difference a year makes. Back in Jan. 2009, mailer industry groups chafed at the idea of the U.S. Postal Service cutting out a mail delivery day as a means to save money. To see what they said then, click ...
Emails We Love: Eisenbrauns
Who says biblical scholars don
Are You a Marketer or a Merchant?
In covering the multichannel business, we at MCM tend to use the terms
The Passive-Aggressive Approach to E-Mail Subs
A few weeks back I
Should Mailers Wait On Full-Service IMB?
Many mailers have been leery of the Intelligent Mail Barcode (IMB) since the U.S. Postal Service began accepting mail bearing the new 65-bar barcode last May. Unanswered questions of cost and return on investment have hindered some from pursuing ...
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