Big Fat Marketing Blog

Warning: Don’t Drink if Thirsty!

|  by Chief Marketer Staff

I mean, would you shell out $15,000 for a super rare cask of cognac? They claim only 30 bottles are available. Remy Martin, in as much a PR stunt as to gain loyal enthusiasts, hopes so. Here's the story. Don't get me wrong, I love good liquor. I ...

E-mails We Love: Col. Littleton

The e-mail from leather-good manufacturer/marketer Col. Littleton in response to my online catalog request isn

Will Five-Day Mail Delivery Happen?

|  by Jim Tierney

Five-day mail delivery has been viewed by many postal officials as the big panacea for the U.S. Postal service and its attendant financial vicissitudes. Postmaster General John E. Potter has said five-day mail delivery would save the USPS about $3 ...

The SkyMall’s the Limit

Boarding the plane that would take me from England to the States, I was a bit tearful. I

E-commerce on Facebook Can Work, If…

|  by Tim Parry

... you give your fans an offer they can't receive elsewhere. I've published a few articles of late that indicate a few things: Facebook users do not want to be sold to while they are feeding their chickens on Farmville or whacking someone in Mafia ...