Big Fat Marketing Blog

What’s Your Zip Code’s Census Return Rate?

|  by Chief Marketer Staff

Creating a little competition (a.k.a. peer pressure) is one way to increase response. And that's precisely what the US Census Bureau is doing with its 2010 Census Participation Rates map. The state I hail from, Wisconsin, is doing well with a 32% ...

Your Brand in Consultant’s Hands

|  by Chief Marketer Staff

Mega advertising spender Anheuser-Busch is reeling as if it is dealing with a hangover from consuming too many of its light barley pops: Bud Light. It seems that in 2009, its shipments for Bud Light fell 2.5%. It is the first-ever negative sales year ...

Marketing the James Patterson Way

Having just gotten around to reading the January 24 article about best-selling novelist James Patterson in The New York Times Magazine (hey, I