Big Fat Marketing Blog

Facebook Announces Yet Another Privacy Redesign

|  by Tim Parry

Another day, another change in the Facebook privacy policy. Can anybody keep up, and is this good news or bad for merchants and marketers? Thankfully I checked out my personal e-mail while I was on the road yesterday, and the Twitter feed of TopRank ...

Tom Funk: Social Media’s Role in E-commerce (Yes, a Video!)

|  by Tim Parry

Here's a quick video we shot Wednesday at the Retail Marketing Conference in Orlando. Tom Funk, Vice President, Marketing for e-commerce consultancy Timberline Interactive, gives Multichannel Merchant his view on the role of social media in e-commerce. ...

CEO’s Struggle on How to Connect with Customers

|  by Chief Marketer Staff

A new global study of CEO's done by IBM makes it clear that CMO's, in order to impress their CEO's, would be wise to incorporate direct marketing practices into their marketing efforts so, at the very least, relevance can be gauged more concretely. ...

The Emotional Rolodex

As experiential marketers when we begin new adventures both personally and professionally - we do it because it feels right. In essence, we are connecting with our own internal emotional rolodex and clearing our own

Who Will Win the 2010 MCM Awards? We’ll Unveil Them Today

|  by Tim Parry

The day has arrived! We are at the Retail Marketing Conference outside Orlando and we will tell you who the 2010 MCM Awards winners are. Didn't make the trip? I'm going to tweet the results LIVE on Twitter: http://twitter.com/ParryMCM. Check in some ...

Happy Birthday E-Mail From the NFL

|  by Tim Parry

Today is my niece's 26th birthday. I doubt she cares about the NFL. But the league sent me a "Happy Birthday" e-mail offer of 15% off this morning. My birthday was in April. The NFL got the ballpark timing of my birthday correct, springtime. But ...

E-mails We Don’t Love: Terrain

We all know that more and more ISPs and e-mail servers are blocking images by default. We also know that it's very simple to write an HTML tag for images so that some sort of description appears in lieu of the blocked images to encourage recipients to ...

Can Kmart Build Loyalty with a Laundromat?

Kmart has picked a new store opening June 5 to house its first public washers and dryers in an Iowa City location based on space and community demographics. The demographics of the shoppers must have been the top decision in where to open the store as ...