Tom Funk: Social Media’s Role in E-commerce (Yes, a Video!)

Posted on by Tim Parry

Here’s a quick video we shot Wednesday at the Retail Marketing Conference in Orlando. Tom Funk, Vice President, Marketing for e-commerce consultancy Timberline Interactive, gives Multichannel Merchant his view on the role of social media in e-commerce. Does Funk, author of the book “Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies,” think Facebook, Twitter and other social mediums are a channel for sales or for customer service?

I guess you better click if you want to find out!


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