The most-frequently asked question by clients, and potential clients, these days is "What makes a successful Shopper Marketing program?" The answer is very simple (and deceptively difficult to actually execute). 1. Be single-minded, yet ...
Kant once asked a very simple question
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Postal stories usually receive an abundance of attention in the online world these days. A story I wrote last week received similar attention. Despite the fact the headline of the story carried a question mark at the end
While their cell phone was a flop, but Android operating platform a hit, Google is now ready to take on Apple again and its IPAD. Here are the details via PC ...
When filling out the U.S. Postal Service
Consumers in the market for a greeting card will flip through card after card after card on the racks, looking for the one with just the right sentiment. Hallmark went through pretty much the same process when it came to compiling a list of mommy ...
JetBlue says it can laugh at itself, but should the marketing world laugh at what it posted on its blog and in social media sites? It used its BlueTales blog, Twitter and Facebook to get the court of public opinion's take on the on board incident ...
A new piece of research from Accenture suggests that marketing executives are increasingly handicapped by internal corporate hurdles, such as inefficient organizational practices, budget constraints and poor integration with other business functions, ...
In case you missed them, these were the five most popular posts on the Big Fat Marketing Blog in July: 1)
