Experiential Marketing Intervention Part 1
***EXPERIENTIAL INTERVENTION Part 1*** The Implied Truths That Live Inside Of Experiential Marketing Methodology - Why Your Company Is Failing What You ...
Big Fat Marketing Blog
Emails We Love (with Reservations): Rejuvenation
Emailing subscribers to let them know that a print catalog is in the mail may seem a bit redundant. But integrating your email and direct mail campaigns in this way can boost response and revenue. For instance, sending preview emails a few days before ...
Can Proposed Legislation Save the USPS?
With so much postal talk these days, now comes proposed legislation from Sen. Tom Carper (D-Del.) titled the Postal Operations Sustainment and Transformation (POST) Act of 2010. Carper
Recycled Thought : Recycled Conversation : Softly Killing Innovation
Four score and many seasons ago I stood in front of a Toronto audience at the RBC Innovation Symposium and made one simple statement,
Tuning In to Outsourced
Will you be checking out the new NBC comedy Outsourced tomorrow night? If you haven
Three Emulation-Worthy Blogs from B-to-B Merchants
The benefits of adding a corporate blog have been touted ad nauseam: The content can boost search engine optimization, confirm your company
For Sale: Female Students’ Backsides
KFC has found a new location for its ads: the backsides of college students (females only need apply). The girls wear sweatpants with
Going Postal? Watch This Video!
When GOP strategist Jack Berkman suggested that the U.S. Postal Service is comprised of "unskilled Nigerians", the floodgates opened during a recent segment on FBN's "Money Rocks" program. When former New York Sen. Al D'Amato, a Republican, chimed in ...
They Preheaded Thataway
The word
Of Email Marketers and 11-Year-Olds
Sometimes email marketers remind me of my 11-year-old daughter. I
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