Big Fat Marketing Blog

Britain’s Prince William To Marry Into ROI-al Family

November 23, 2010 |  by Richard H. Levey

With a kiss and the presentation of a ring, Britain

No Virginia, There Is No Santa Claus For You

November 23, 2010 |  by Jim Tierney

As if the U.S. Postal Service doesn

Wake-up Call: Mobile to Make Up 28% of Holiday Spending

November 23, 2010 |  by Tim Parry

Well, don't say Multichannel Merchant didn't warn you... according to a survey by IDC Retail Insights, mobile shopping "warriors" (hyper-connected individuals) and mobile shopping "warrior wannabies" (moderately connected individuals) will account for ...

Emails We Love: Williams-Sonoma

November 20, 2010 | 

The subject line of an email from Williams-Sonoma, received a week before Thanksgiving, stood out from the myriad other emails referring to the upcoming holidays, and not because it promised fabulous savings or was quirky and clever. In fact, it ...

Memo to USPS: Pump Up Volume, Not Prices

November 20, 2010 |  by Melissa Dowling

The U.S. Postal Service

Trying to Get the Point of Office Depot’s Big Announcement

November 19, 2010 |  by Tim Parry

Every now and then some eye-opening press releases come across my desk. I got one last night from Office Depot via BusinessWire.com's RSS feed that, at the time, seemed pretty interesting. The office supplies merchant announced it was teaming up with ...

Social Campaign Rips into Phone Books

November 16, 2010 |  by Brian Quinton

A protest now going on among our neighbors to the north is shedding some light on a dispute that

Sharper Image’s Ratings and Review Integration Has Dull Edge

November 16, 2010 |  by Tim Parry

There are a lot of people who are happy that gizmos and gadgets merchant The Sharper Image is back in the mail. I can tell by the label that Sharper Image got my name from office supplies superstore Staples and must have pegged me as someone who give the ...

Facebook as an Email Service Provider?

November 12, 2010 | 

Rumors regarding Facebook

The Power of Direct; Not the Power to Deceive

November 12, 2010 |  by Chief Marketer Staff

I read an interesting article today and I am attaching it here. It's a piece on "The Amish Fireplace" and the direct response ads they use to get folks to fork over $300 plus for a fancy space heater. I have used these ads for years in the MBA ...