Big Fat Marketing Blog

Adventures in Email Unsubscribing

January 18, 2011 | 

In addition to death and taxes, there

Mailers OK with Rate Proposal, Unsure It’ll Help Money Woes

January 15, 2011 |  by Larry Riggs

Mailer groups were generally pleased with the U.S. Postal Service

Lights Out: How Not To Do Holiday Business

January 15, 2011 |  by Jim Tierney

I received an email on Jan. 6 from a woman who is livid due to a recent holiday season go-round with Lamps Plus, the largest specialty lighting retail chain in the U.S. The woman, Amber Brady, received the following email on Dec. 16, 2010 from Lamps ...

Black Is The New Black

January 14, 2011 | 

According to the social media

Multichannel Merchant’s Tim Parry Talks Ecommerce Trends

January 13, 2011 |  by Tim Parry

Okay, now I'm going to stop talking in third-person. And I'm not going to talk about the Photoshop-job that was done to create the top of my head (it was cut off and artistic-looking when our former in-house photographer did it). But I am going to share ...

No Business Like Snow Business

January 13, 2011 | 

Jessica Cascio of PAN Communications tipped me off to the first one, but then their presence seemed to snowball. I

A Christmas Story

January 13, 2011 |  by Jim Tierney

Well, wonders never cease. I

Here’s More Proof That Mcommerce Has Arrived

January 12, 2011 |  by Tim Parry

Between Christmas and New Year, I compiled an article that outlined the growth of mcommerce in 2010. Apparently, mobile commerce has arrived. Yesterday, ForeSee Results released new research showing that consumers are using mobile phones more than ...

The Art of StorySelling (Part One)

January 11, 2011 |  by Chief Marketer Staff

Does the name Dick Fosbury sound familiar? If you are a sports fan, a tad bit older and follow the Olympics, his name will be instantly recognizable. If not, here

Chivalry is not (Really) Dead

January 11, 2011 | 

If you were walking down the street and saw a man or woman drop a box of papers, would you stop to help? That