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Big Fat Marketing Blog
What’s With Memory Lane’s Facebook Ad Strategy?
My old high school (and junior high) yearbooks are sitting in a bin in my storage shed, underneath several other bins of junk. So when I saw this ad for Yearbookarchives.com on Facebook, I figured I'd check it out. The link pointed to ...
And the Dundie for Email of the Week Goes to…..CB2!
Crate & Barrel sister company CB2 pulled off a clever email tie-in to Michael Scott's final day as boss on "The Office" last week, starting with the subject line "farewell to the world's best boss. you always left us wanting more." (I should ...
Buy-One-Get-One, a Good Bet for Summer Sales
It was last fall when the SuperFruit Juices brand tested a buy-one-get-one-free promotion at retailers in San Antonio and Austin, close to one of its Texas production facilities so it could easily supply the events. After eight weeks, sales were up 30%. ...
The Power of Proofing
Being a proofreader to me is a little like being a goalie: People tend to remember what you miss rather than what you catch. And boy, do people notice when you miss something. A marketing column took a business-to-business cataloger to task last month ...
Smile, You’re On DC Camera
Video isn
PMG to Congress: HELP!
The fact that the U.S. Postal Service has to prepay retiree health benefits to the tune of about $5.5 billion per year has received a lot of ink since it was ordained by the 2006 Postal Reform legislation. Today, Postmaster General Patrick R. Donahoe ...
Facebook Prospecting Can Be Creepy
I just published this article about prospecting with Facebook to the Multichannel Merchant site. When I was covering the session at the CognitiveData Summit on Friday, I was gung-ho, ready to try it out. Now I'm not so sure. From a marketing point of ...
Dangerous Vagueness In California Do-Not-Track Bill
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Taking Advantage Of $10 Tuesdays With National Running Center
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