A good market research manager knows survey results start not with compilation and tabulation, but with questionnaire design. Such activities are as much an art as a science. A typical dilemma is the use of gate questions, which screen those filling ...
Burger King may have come around to some great (at the least better) marketing thinking: It is finally ditching those annoying commercials with the King. Football season just got a whole lot better. Here's the story from USA ...
This is a story. It's about what happens when you get too big and lose site that it is your customers who have kept you in business and the ones that will determine your future business success. About three weeks ago I received a call from a local ...
So what happens if the cash-strapped U.S. Postal Service can
Sometimes you've got to laugh at the silly things you see online. Abercrombie & Fitch offered a substantial payment to Michael "The Situation" Sorrentino and the producers of MTV's The Jersey Shore to have the character wear an alternate brand. They ...
And the number of vendors offering digital catalog apps has grown by one, albeit a huge one. Google has repurposed its catalog search tool as a catalog browsing app for the iPad, the search engine giant announced on its blog. Google's app joins a ...
Just a quick read from Forbes.com, which claims it's time to write Google+'s obit: A Eulogy for Google Plus. What do you think? Dead on (pun intended) or premature ...
Now that the New Year is fast approaching, a lot of 2012 and 16-month calendars from nonprofits are appearing in my mailbox. That got me to thinking: how useful premiums are for boosting donations? Certainly, the whole population must have become ...
A marketer recently told me that Google will find a way to beat everyone in its path. On the heels of its Google+ and +1 launches, it appears Google is ready to launch an Android attack against Apple. Google announced a plan today to acquire Motorola ...
Forget Cabbage Patch Dolls or Tickle-Me-Elmos. The biggest wish list item this coming holiday season for consumers will be free shipping. Panelists at eTail Boston earlier this week agreed that free shipping continues to be an enormous factor when it ...
