A new study of people who texted in donations on their cellphones for disaster relief from the Haitian earthquake in 2010 suggests they may not be the most steadfast and reliable contributors. In the heat of the moment it
1. Perfect the
Walgreen
Is your customers' experience consistent with your brand proposition across all channels? Many marketers might have a knee jerk "of course!" answer to that question. But really think about it. Does everything your customer experiences with your brand ...
The annual Doritos
Are you working on your web plans for 2012? Here are 10 of the must-haves every website (no matter how big or small) should include: NAVIGATION AND INTERNAL NAVIGATION: Internal search is one of the most difficult things to master. Even with a ...
Here is my annual list of what to expect in the coming year as it relates to marketing: 1.) Mobile is here and will grow. Make sure you think about its impact on your marketing when you do your 12-18 month planning. Customers and prospects are ...
For the holiday season, Barnes & Noble is wasting no time in taking advantage of the liquidation of Borders Books over the summer. This week, the book selling giant has been sending emails to former customers of the now-defunct Borders retail chain ...
You're connected socially online with your college friends, your cousins, your coworkers, maybe even your hairstylist. But are you ready to friend your health insurance provider? Chances are pretty good that they'll want to be your friend very soon. ...
Time magazine has several elements that reinforce its brand. Its distinctive red cover border, the central positioning and font of its logo and its reliance on single, full-page cover images all evoke the Time magazine feel. Since 1927, Time has ...
