Subject Line Length Doesn’t Matter: New Report
Despite the shift to consumers opening more and more of their email on mobile devices, subject line length has zero impact on open rates, according to a new report from Return Path.
Despite the shift to consumers opening more and more of their email on mobile devices, subject line length has zero impact on open rates, according to a new report from Return Path.
Ogilvy & Mather Hong Kong has come up with a unique campaign, "The Face of Litter," that uses DNA to visually profile litterbugs in that city and put them all to shame.
Today marketers have unprecedented access to data, automation solutions, and ways to reach customers. But sometimes, there’s almost too much information to process
Brim decaffeinated coffee, an old P&G brand, is making a comeback under the care of a new owner bringing its tagline, "Fill it to the Rim—with Brim!" back too.
Facebook's "Call-to-Action" button comes in handy to direct fans to games, shopping and web sites. And, it's free!
Krispy Kreme is the latest brand to find itself in hot water after launching a promotion that didn't sit well with consumers.
Wheat Thins has a new ad campaign out that is making a splash, not only for its creative, but also from how the idea for the campaign came about.
Get the scoop on next month's event and trends in the lead gen space.
Nationwide Insurance's Super Bowl spot backfired by making so many people angry. Or did it?
No matter what vertical a lead gen marketer is in, they need to stay up to date on the latest federal and state regulations or they could wind up in hot water.