Big Fat Marketing Blog

Front Page News

|  by Beth Negus Viveiros

The Old Grey Lady is getting some new accessories, in the form of front-page advertising. Yep, the New York Times and sister publication The Boston Globe will begin running ads on the cover. As someone with an understanding of the trouble times all ...

Fine China Companies Losing at a Bad Time

|  by Tim Parry

With more young couples dining out with friends instead of entertaining at home, it's not a surprise that place setting icons like Lenox and Waterford Wedgewood have recently filed for Chapter 11, or that Oneida today announced it would close its ...

Hyundai Takes Buyback Promotion for a Spin

|  by Brian Quinton

Maybe finding just the right marketing campaign can overcome any sales resistance. There are certainly those who believe that the right combination of words, images and offers can sell anything to almost anyone. But Hyundai Motor America isn

Gotta Love Beer Commercials

|  by Chief Marketer Staff

This ad cracked me up. Is that a good thing? I know it did not convince me to buy the beer, but it was entertaining. And that, in today's age of measurable marketing is a very bad thing. You? ...