Big Fat Marketing Blog

Multichannel Merchant Ready for New Slim-Jim Regulations

|  by Tim Parry

Multichannel Merchant's going to get a little slimmer. At least that's what editor-in-chief Melissa Dowling told the crowd attending the 2009 MCM Awards on Wednesday. She's kidding. We're kidding. But with new Slim-Jim regulations going into effect ...

Steve Spangler Science Having the Best Week Ever

|  by Tim Parry

Congratulations to Steve Spangler Science, which yesterday received the MCM Awards' Website of the Year honors yesterday at ACCM in New Orleans (link to come). Though we like to think that it's kind of a big deal to take home one of the major awards (at ...

Brand Influencers In Motion

From the files... After several days of working very long hours on a pitch with our good friends... I thought I was a bit fatigued. I was listening to Radio Paradise and suddenly found myself rocking out uncontrollably to REM. Erik (yes there is ...

When Will The USPS Get Some Good News?

|  by Jim Tierney

In the past year the U.S. Postal Service has cut 50 million work hours; halted construction of new postal facilities; negotiated an agreement with the National Association of Letter Carriers that adjusts letter carrier routes to reflect diminished ...

The Big Easy Mark

|  by Melissa Dowling

It's the night before the ACCM show begins and my coworkers Jim, Tim and I are walking down Bourbon St. An official-looking guy pops out of nowhere and sternly announces he has to give Tim a ticket for "not partying enough." He glances at me and then ...

ACCM: You Wish You Were Here

|  by Tim Parry

So, do you regret not attending ACCM? Let me tell you, Day Two just started here in New Orleans, and I haven't heard a negative word yet. Especially when it came to the content and delivery of the Monday intensives. How good in the show so far? One ...

Live From ACCM: So a Pig Walks Into a Bar…

|  by Tim Parry

OK, it's not a bad joke, and infection diseases are no laughing matter. But L-Com director of marketing Mary Ann Kelinfelter said the Swine Flu outbreak can teach even merchants a lesson. The Egyptian government has called for the cull of its entire ...

It’s About THE Offer

|  by Chief Marketer Staff

I came across a good article on advertising during a recession. It talks about how companies can grow during a downturn and how companies like GM, General Electric, Ford, Exxon Mobile and others were started during poor economic times. The part of ...