Did Oprah and KFC Blow “Free” for Everyone?
It used to be that
Big Fat Marketing Blog
A Wurst Full of Passionate Intensity
Summer is coming, and Johnsonville Sausage has broken an integrated campaign aimed at making sure they
Social Nets, Video Hold Most Hope for Online Growth: Nielsen
The proportion of time Americans are spending on such engaging Web pursuits as social networking, and watching online video is approaching moon-shot status, according to new findings from research firm Nielsen Online. And for that matter, so are the ...
Surprise! Andy Nulman’s on Craig Ferguson
As I watched "The Late, Late Show with Craig Ferguson" last night, all I could think of was how insanely jealous 99.9% of the marketing book authors in the world must be at that very moment. There on my screen in the wee hours was Andy Nulman, ...
CareerBuilder Goes Viral
The big job search site has abandoned its ad agency and decided to run a contest among "average Joes" with the payoff being a Super Bowl commercial next year and $100,000. Yet another tactic where we can submit content and do the work for a corporation ...
DO NOT DISTURB – TV that is:)
WOW.....there is something to be said about spending 20 hours on a plane. Yes, I am writing this little diddy from Singapore.;) Something caught my eye recently that I just couldn't wait to get people's opinion on. So PLEASE comment on this one. ...
AXE’s Gross and Effective Commercial
I sweat. A lot. In the summer, I sweat so much that I look like I just ran a marathon. (That
Browsing the Bullseye Bazaar
It wa an interesting concept that I hadn
Postage Rate Increases Should Be Avoided
The head of the National Association of Letter Carriers (AFL-CIO) said today that frequent postage rate increases -- like the one that took effect today, boosting the price of a first-class stamp to 44 cents
Can Jimmy Buffett Save the Miami Dolphins?
Here's a strange marriage of sports and entertainment branding: The NFL's Maimi Dolphins and legendary singer Jimmy Buffett have reached a deal that will re-name the team's home field LandShark Stadium. Not only that, when the deal was announced ...
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