Big Fat Marketing Blog

Politics And Five-Day Mail Delivery

|  by Jim Tierney

In May, U.S. Postmaster General John E. Potter told attendees at the second annual National Catalog Advocacy & Strategy Forum that he is convinced his proposal for five-day mail delivery will become a reality. But that prognostication has hit a huge ...

Ocho Cinco or Ocho Twitto?

|  by Tim Parry

Have you been to Chad "Formerly Known As Johnson" Ocho Cinco's Twitter page? Neither has Ocho Cinco, apparently (maybe it's not the real one), but he wants to live-Twit during games he's playing in. If he does, the NFL says it will fine the Cincinnati ...

Headsets.com Launching Headphones.com

|  by Tim Parry

Headsets.com CEO Mike Faith will be speaking this morning at the MeritDirect co-op about managing your business during hard times. Last night at the cocktail reception, Faith gave me a hint about how his company is getting by. Its expanding into the ...

Engagement Party in Comcast Town, and You’re Invited

|  by Brian Quinton

Broadband, voice and video provider Comcast has just wrapped up the launch phase of an interactive social campaign that is pretty strictly for fun so far but which the carrier hopes to broaden and make more engaging as time goes on. Comcast ...

Choosy Moms Choose Social Media

|  by Brian Quinton

Mommies are flocking to social networks, according to new research from BabyCenter LLC, which runs several parenting Web and community sites. According to its

The Royal Triumph of Michael Jackson

|  by Beth Negus Viveiros

In the end, it really doesn't matter who dubbed Michael Jackson the "King of Pop." Was it the media? Elizabeth Taylor? Jackson himself? It isn't relevant. What is relevant is that Jackson ran with it. He embraced the title as his own (heck, who among ...

Kindling a New Source of Revenue

|  by Beth Negus Viveiros

Reports are surfacing that Amazon is mulling embedding advertising into the Kindle reader. I'm in publishing. And I write about marketing. So I get why they would want to do this. But as a reader, I don't like it. Now, I don't yet own a Kindle. ...