Why Didn’t Adidas Learn from Past Gaffes?
There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible.
There are so many examples of marketing blunders that it's hard to understand how adidas just unleashed an email so insensitive that's it's incomprehensible.
Kind Snacks Facebook tool helps us be more amenable to making friends outside of our own social bubbles to connect with people beyond our everyday network.
A very pregnant April the Giraffe opened up an unprecedented marketing opportunity for Toys 'R' Us and its mascot, Geoffrey the Giraffe.
Can you point to your office walls and declare them a work of art? B2B agency CommCreative can—and they’re not just looking at posters of their own campaign work.
Pepsi pulled a new ad staring Kendall Jenner joining a street protest that caused Twitter to fire up with angry comments.
Carl's Jr. and Hardee’s have dropped its sex-fueled sophomoric marketing for something a bit more grown up.
Remember the golden age, when movie superheroes didn't have to fight their marketing battles in social media, before they hit the big screen?
In case you missed them, here are Chief Marketer’s top 10 most-read B2B stories for March 2017.
Despite the wealth of data and tech at their fingertips, many marketers aren’t meeting expectations when it comes to cross-channel customer engagement.
To celebrate Women’s History Month, Stacy's Pita created package designs modeled after the real posters and signs women used from pivotal moments in history.