Best Practices
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Acquisition
Frito-Lay and NFL Hunting for a Prime Pigskin Family
A new campaign from Frito-Lay and the National Football League is encouraging households to demonstrate their gridiron game-day devotion and prove that they are, in fact, the NFL’s “most fanatical family”
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Acquisition
Cadbury Campaign Lets Players Get and Give
It may be better to give than to receive, but a Web promotion launched by candy maker Cadbury North America is relieving Canadians of the need to choose. Players who enter the “One for Me, One for You” instant-win game not only get a chance to win a prize
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Acquisition
Alouette Beats the “Seasonality” Odds
Think of it as a typecast actor: like Melissa Gilbert who played Half Pint in “Little House on the Prairie.” No matter what other role she takes on
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Acquisition
Banana Republic Contest Offers to Let Entrants Go “Mad”
Apparel retailer Banana Republic is using the upcoming launch of the third season of “Mad Men” TV series to drive traffic into stores with a contest to win a walk-on part in the highly-regarded AMC series
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Acquisition
Land’s End Web Site Wants to See Kids’ Backpack Wishes
Land’s End has launched an interactive site that will let kids add a backstory to their virtual backpacks and offers parents the chance to win a backpack by posting their child’s creation to Facebook
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Acquisition
All American Pet Mounts Search for Million-Dollar Canine
Because nothing succeeds online like adorable puppies, natural pet food maker All American Pet Brands has launched a contest to find the nation’s cutest dog, holding out a $1 million prize as a bone. The competition, which launched last Saturday at …
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Acquisition
Watch This
Most video contests receive only 50 to 250 entries. But don’t be discouraged. It’s the total reach that really counts, according to new Forrester Research.
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Acquisition
Beating the Seasonal Odds
Just like actors who get over being identified with an iconic role think Melissa Half Pint Gilbert or Adam West products can also get typecast as Alouette,
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Acquisition
HP’s YouTube Video Contest is Hands-On and Hands-Only
Computer maker HP is ready to make everything about you famous—except your face
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Acquisition
Denny’s Fights the Stay-cation with Resort Sweepstakes
To counter an economy that has lots of its customer base vacationing in the backyard this year, casual chain Denny’s will give away 42 Caribbean vacations in a contest that ties store visits to an online instant-win game