Banks could promote the security of their online offerings as means of differentiating themselves from competitors and winning customers, according to Jupitermedia.
The report, “Online Banking: Employing Security as a Differentiator,” found that, in the current climate of heightened consumer awareness and concern about online security and fraud, 37% of online banking consumers believe some banks are more secure than others, while 43% place online banking security among the top-three factors in selecting where to bank.
In addition, 34% of online consumers are less concerned with online security at large national banks than at local banks, though just 21% of consumers already banking online make such a distinction.
“Concern about online banking security is widespread,” said Bruce Cundiff, an analyst for JupiterResearch. “Consumers believe some banks are more secure than others.”
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