B2B Content: To Gate or Not to Gate, That is the Question
Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.
Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.
Heineken USA's Jessica Robinson discusses ways the company is utilizing experiences like the royal wedding to promote brands like Strongbow and Red Stripe.
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.