Are you incorporating social media activity into your lead scoring process? Are you creating a distinct model for each of your product lines? Are you putting your third-party data into context with prospects
Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.
A superhero comic and online cartoon are the centerpieces of a new campaign from networking and security application provider Radware to relaunch the Alteon brand.
Internet provider Qwest is using a direct mail series to sell service to businesses. The company is targeting users of rival services.
In business-to-business marketing, the products sold and the buying process are typically complex, requiring not one but a series of touches. DMers grapple
Atlet Inc., a distributor of material-handling equipment such as forklifts, has begun an e-mail and postcard effort to promote two product lines. The
Adeveloper of electronic document delivery systems has achieved a 14% response rate so far to a lead-generation mailing sent to top executives. Captaris
British Airways launched a $1 million online and direct response print effort in September to attract business class passengers to the airline's flights.
TruckersB2B.com, an online group for small truck fleets, got a 3.1% response rate from a coupon mailing promoting tires from Goodyear Tire & Rubber Co.
A Boston-area provider of outsourced maintenance netted an 11% response to a mailing earlier this year designed to get chain retailers to use its services.
