B2B-MARKETING | ENGAGEMENT

When it comes to leads, it's tempting to think that more is better. But the truth is, enough is

While sales and marketing are ultimately marching toward the same goal—driving leads and closing more deals—there has long been a disconnect between these two functions. Sales teams often follow up with leads based on little insight into how that prospect became a lead, or what specific area of interest the prospect has.

What can large B-to-B businesses learn from the techniques that small business owners know so well?

In today’s challenging economic environment, not following up on tradeshow lead data is really inexcusable. It is expensive—really expensive—to be an exhibitor at a show. And whether your tradeshow exhibitor investment will net a profit or a loss all depends on how the lead data is capture and used.

Curly hair can be a challenge to keep under control. For the NaturallyCurly Network, the challenge is getting a clear picture of not only the consumers with those luxurious manes, but the stylists who care for them.

While some B-to-B marketers are considering going on the road again, many are turning to virtual conferences to engage customers and prospects who might not have the time

It can be stressful for companies as they struggle to find where or how to create content, what type of content they need to generate, and the best way push that content out and generate leads via email and all manner of social media.

A revamped website better highlighting maritime transport firm Crowley Corp.

After several years of many companies being corporate homebodies, anecdotal evidence suggests that B-to-B marketers are starting to ramp up their live event schedules.

A rebranding effort and a continued focus on its core catalog business have helped Baudville build a brand centering on employee recognition products