Use Message Maps To Monitor Your Social Presence
To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map
To secure peace of mind that outbound social media posts are being written with approved content, marketers should consider developing a message map
Nineteen years ago, The New Yorker published the classic "On the Internet, nobody knows you're a dog" cartoon. That thought holds a bit of wisdom for small businesses with much larger
P&G brand Prilosec OTC and MSL New York tied heartburn prevention to football with an integrated campaign that asked fans to send in recipes and photos showng why they are "parking lot pros" at tailgate parties, supporting the effort with customized local NFL events and a contest judged by comedian Larry the Cable Guy.
Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than…
The rules for landing pages are different in the business-to-business (B2B) arena than they are for consumer marketers. Adam Blitzer, co-founder and COO of Pardot, discusses how what marketers should be aware of, and how they can make the most of these differences.
Avery Dennison's business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.
Lead scoring proves valuable in the business-to-business (B2B) marketing space, where salespeople's time is money.
It is imperative to identify the B2B lead generation tactics that best connects with the best prospects early, helps optimize lead quality, and closes more deals.
The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.
Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.