B2B-MARKETING | ENGAGEMENT

At this year’s B2B LeadsCon, we asked a panel of marketing experts to share 20 customer engagement tips in 20 minutes. Here are their ideas on ways you can connect with your B2B customer base.

Live from B2B LeadsCon, learn why you should focus your content marketing strategy on answering your customers’ questions, rather than pushing your brand or product.

Great content marketing can be tough to prove and business leaders want to see real, measurable results. Learn how you can measure your content marketing programs.

Sure, everyone talks about a 360-degree customer view. But rather than going in circles, maybe you should think about a spiral instead.

Chief Marketer recently chatted with several featured speakers at B2B LeadsCon—Aug. 24-26 in New York—to get their thoughts on the best ways to cultivate and retain B2B customers.

Compelling B2B video doesn’t necessarily need Hollywood-standard production values, but it does need personality.

Do you have a huge bench of seasoned writers, editors and analysts on your content marketing team? Or, more likely, is it just you, you, and, well…you?

Straight from the home office, here's the top 10 reasons you need to be at B2B LeadsCon.

A new study shows Millennials more open to advertising than oldsters—if that advertising is relevant to them.

Change is hard and some people will try to avoid it—even if the change is for the better. Is there a secret to successful CRM deployments? In many ways, the “X factor” is you.