B2B-MARKETING | ENGAGEMENT

B2B brands that think their customers only make decisions based on logic rather than emotion are forgetting an important fact: Their customers are human too.

Both on and off the track, NASCAR sponsorships have resulted in increased engagement for B2B brands like Dow, W.W. Grainger and Caterpillar.

Where are you putting your B2B budget, time and energy for the rest of the year? You might want to consider checking in with a doctor or two.

Executing a comprehensive content marketing strategy isn't an easy feat for any marketing leader. That goal becomes even more difficult to achieve when you lack c-suite buy-in to make your strategy a true success.

Here’s seven ways you can turn ABM tactics into a collective and considerable revenue driver

Avnet launched a global branding and marketing initiative this week to position itself as a resource from design and supply, to production and delivery and beyond.

Here's eight top demographics and vertical markets B2B and B2C marketers need to target.

In Most Wanted, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, IT professionals.

Everyone is the star of their own movie, and personalized URLs (PURLs) are one way to put direct mail prospects’ names in lights.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, physicians.