B2B-MARKETING | ENGAGEMENT

Got B2B marketing knowledge and skills to share? Apply now to be a speaker at B2B Connect to Convert 2018, Oct. 3-5 in Boston.

Constant testing and experimentation is essential in B2B email marketing. Learn how Pitney Bowes and more are maximizing their email potential.

Marketers today are dealing with a much different B2B customer than in the past, thanks to new technology, digital natives and changing expectations. Are you prepared?

Sales cycles are long, and the ROI of engagement can be hard to measure. Here's four reasons you need to build relationships with the C-suite.

Experience, personalization and data are taking center stage in marketing, according to IBM's latest Global C-suite report.

Not all tactics that work in B2C work for all B2B marketers. Here's three tactics you might want to consider dropping.

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

Engaging prospects and getting them to convert continue to be one of the biggest lead gen challenges and conversion concerns are on the rise.

Check out three industries that are putting more resources into experiential strategies this year: luxury, automotive and tech.

Interactive B2B email marketing is much more than cat videos and dancing elf GIFs. Here's seven ideas to make your B2B email strategy more engaging.