![](https://chiefmarketer.com/wp-content/uploads/2018/10/email-envelopes-stripes-850-160x125.jpg)
Cross-Team Coordination Imperative for Email Marketing Success
Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.
Marketing isn’t the only department in your company that sends customers email, and that means coordination is crucial to avoid burning out your database with duplicate messaging.
Here’s three tips marketers can use to ensure that their direct mail campaigns trigger a response and persuade people to buy.
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.
Check out these tips to write with impact to create irresistible content and bolster click-through rates and brand loyalty.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Nearly three-quarters of B2B marketers seek sales feedback when creating content, but only 42 percent are having conversations with customers as part of their research, according to a new report from the Content Marketing Institute.
Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.
Marketers to realize that humans need data as much as data needs humans. Here’s why.
A multichannel content marketing campaign for a large retail customer helped First Data encourage employee use of its Money Network payroll solution.
One thing missing from the brand strategy process in many companies today is diversity of talent.