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October’s B2B and Martech Top 10 Stories
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
Put on a mask, unwrap and treat and check out our top 10 B2B and martech stories for October 2018.
Gated content is one way to build your lead database, but B2B marketers need to resist the powerful urge to gate everything.
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.
Voices are growing louder for the industry to take stronger roles and action to address difficult society and sustainability issues like ocean plastic, clean water and the stubborn inequality between men and women.
Greenpeace has launched a campaign to raise public awareness about the enormous amounts of plastic waste in the oceans and seas.
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
For Second City Works, the line to tightrope walk in content marketing sits between helping B2B prospects understand the serious benefits of what they do, while remaining entertaining and irreverent.
Influencer marketing budgets are on the rise but still only comprise less than 10 percent of overall marketing spend, according to a new report.
Ready for your close-up? More and more marketers are, as tech companies create branded shows and films to engage audiences with their brands' video content.