![](https://chiefmarketer.com/wp-content/uploads/2019/05/relation-insurance-850-160x125.jpg)
Renaming Helps Relation Insurance Refocus Brand
What’s in a name? A lot. Relation Insurance strengthened its brand connection to a number of B2B verticals through a year-long renaming initiative.
What’s in a name? A lot. Relation Insurance strengthened its brand connection to a number of B2B verticals through a year-long renaming initiative.
Website traffic can sometimes be a false positive metric. It makes you feel good, but doesn’t really give any valuable insight.
With modern digital platforms, SMBs can use video to increase sales and brand awareness. But how do you accomplish this without breaking the bank?
Want to improve your email marketing strategy? The best place to start looking for ideas is your competition.
Lenovo is tapping influencers to reach key B2B verticals like entertainment and oil and gas for its workstation products.
It’s seductive to think about creativity as a kind of a metaphorical syzygy, but that doesn’t jibe with modern marketing management.
For teams that want to maximize the power of DCO and separate their content from all the noise, empathy makes a particular marketing message the right one.
Discover how to declutter your data and make your marketing strategy spark more joy.
If your brand is in the market for a B2B influencer, you probably can’t afford a big celebrity. But chances are, you don’t need one anyway.
Hiscox launched a new campaign this week designed to highlight the unique insurance needs of small businesses.