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Arizona State Builds Alumni Affinity
Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.
Rather than just bugging them for donations, Arizona State is using a loyalty app to connect with alumni.
Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart shared 10 surefire tips marketers can use to improve their B2B ROI.
Brands like Citrix and Relation Insurance are focusing on integrating B2B marketing and sales processes, to improve relationships and ROI.
If viewers aren’t paying attention to your marketing videos, your content might not be as compelling as you think.
When creating copy, do you write what you want to say—or what your audience actually wants to hear?
Brands like Citrix, EyeMed and Hiscox prove that neither B in B2B stand for boring.
Many B2B sales organizations now use two to five LinkedIn touches as part of their multichannel marketing process.
Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.
An omnichannel approach is helping Ellie Mae elevate the impact of its annual Experience event for both B2B mortgage industry prospects and customers.
While customers struggle on the front end to get a great customer experience, on the back end there isn't enough CX support.