B2B-MARKETING | DATA-ANALYTICS

Most CEOs want to know where they stand against their competitors. Benchmark data is a useful tool in helping companies see their futures in a new way.

The migration of marketing services to the Internet and the explosive growth of available analytical insights has fundamentally changed marketing campaigns.

While endless data sets can be a marketer’s dream, it can also become a marketer’s worst nightmare.

Tracking tags connect actions by users on the client website with the media delivery or analytics system and can deliver numerous benefits.

Information is power, and your customers have it. Here's 5 key trends marketers need to watch in 2015 to engage with empowered consumers.

A new year for marketers is off and running, and Bruce Biegel, senior managing director with Winterberry Group, sat down with Chief Marketer to talk about what marketing professionals can expect in the year ahead.

B2B marketers have more ways to connect with prospects and customers than ever before. But none of that matters if you don’t really understand what they want.

Were the leads good, or was there foul play? And how can you possibly make improvements without the proper feedback loop? Don’t stress - there’s still hope!

Just as data made inbound marketing, it’s turning the tide for outbound, and the change is being led by social media.

You know the old saying….cleanliness is next to great data. Well, maybe that’s not quite how it goes. But B2B marketers that want to connect with their customers should keep up with their data hygiene. During a pre-conference intensive at DMA 2014 in San Diego, Ruth P. Stevens, president, eMarketing Strategy, and Cyndi W. Greenglass,…