Misconceptions About Marketing Data
The digital world isn’t spared from data misconceptions. Let’s zero in on the 3 main categories of marketing data to grasp the differences of each.
B2B-MARKETING | DATA-ANALYTICS
3 Steps to More Personalized Account Based Marketing
Customers today—both B2B and B2C—have come to expect more tailored, one to one interaction and that challenges traditional account based marketing practices.
Top 3 Tips for Optimizing Your Marketing Strategy
How can you make sure your marketing strategy is paying off and driving new business?
Making the Most of Anonymous & Known Customer Data
Effectively using both known and anonymous data gives marketers an edge to guide customer desires and build loyalty. Learn more in a free webinar March 9.
B2B LeadsCon 2016 Call for Speakers Open
Are you a B2B marketing expert who wants to share their marketing expertise and knowledge? Join us at B2B LeadsCon.
How to Update Your Market Research Approach: 3 Phases
Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here's why your research needs to move to the next phase.
Attribution: A Linear Approach to Conversion Credit
If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.
Where Marketing Budget Dollars Are—And Should—Be Going in 2016
Learn the latest on where CMOs are spending their marketing budgets in a free webinar Wednesday, Feb. 10
Breaking Through The Noise: 3 Steps for a Better Content Strategy
Marketers need to ground their content marketing strategies to create a personalized experience for each customer to demonstrate measureable business value.
4 Things Marketers Must Do Better in 2016
Here’s four resolutions marketers should consider to achieve their 2016 goals.
