Properly assessed and skillfully deployed data can give marketers better visibility into past, present and future customer behavior with a reasonable sense of accuracy. But only by gauging the health of our data using a structured process do we have a chance of successfully harnessing this incomparable resource. All companies face four critical issues addressable…
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Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?
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Marketers tasked with assessing content marketing ROI and value have their work cut out for them.
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Account based marketing starts with the right information on accounts. Here's what you need to chart the anatomy of your best prospects.
