B2B-MARKETING | DATA-ANALYTICS

Today, B2B marketing content needs to be created based on what shoppers want, not what management dictates.

How should you think about customer data management? It really should be seen as a collection of answers to a lot of questions about your customers.

In case you missed them, here’s the 10 most popular B2B articles on ChiefMarketer.com for February.

It's important to continually fine tune lead scoring models to optimize campaign performance, to decrease the length of the sales cycle and increase ROI.

Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement.

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

Many salespeople just want to close “low hanging fruit” deals to make quota. Others don’t have the training or business acumen to sell higher—but enterprise sales leaders looking to drive change can do four things to help drive successful C-suite selling.

Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.

Looking for some light reading this holiday season? Get a glass of egg nog and check out our 10 most popular B2B stories of 2016.

With every marketer having a hand in social media marketing, there’s no better time to take a harder look at how to set specific, actionable goals—and the best ways to measure the impact of those goals.