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Reading the Cues: Three Steps for Better Customer Engagement
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
Do you have the right data strategy in place to create customer engagement and trust? Here’s three crucial things to remember.
AI is continuously evolving, and with it, marketer’s ability to construct highly insightful campaigns.
Smart email marketers realize that following the best practices outlined in regulations such as GDPR will ultimately help—not hinder—their email marketing ROI.
To be effective, marketers must be able to gain the right insights from their data, and connect those insights to the buyer.
A strategy must be in place to leverage the large amounts of big data collected from analytics and business intelligence applications. One solution is to tap into the power of natural language generation.
B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.
Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.
Hanging around with nothing to do? Check out the top 10 most popular B2B articles on ChiefMarketer.com for September 2018.
Marketers to realize that humans need data as much as data needs humans. Here’s why.
Half of B2B marketers lack confidence in the quality of their data, hindering adoption of ABM to increase engagement, according to new research from D&B.