A business-to-business seminar series is beginning May 1, sponsored by the Direct Marketing Association.
The first seminar, “Fundamentals of B-to-B Direct Marketing,” will be led by Mary Ann Kleinfelter, consultant of Marketing Solutions Today and Ruth P. Stevens, president of eMarketing Strategy.
The second seminar, “Advanced Techniques of B-to-B Lead Generation,” will be conducted by Russell Kern, president, and James Obermayer, vice president of Kern Direct Marketing.
Both seminars will be offered in both New York and in Chicago. Co-sponsors are Dun & Bradstreet and B-to-B Magazine.
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