Pilot Light
For many utilities, it doesn't matter whether they consider themselves the dog, the hat or the race car: The monopoly game will soon be over.As they accept
Articles by Chief Marketer Staff
The Mark(eting) of Zorro
We must confess that Zorro was our first career choice. We could never understand why our parents were upset when we ran down the corridor to carve Zs
Brokers Break Bread
American List Counsel Inc.'s executive vice president Fran Green and president Donn Rappaport welcomed more than 100 brokers in May to the firm's second
Tools of the Trade
Marketers use several terms-ROI, profitability, lifetime value and RFM-as if they are synonymous. They aren't. Each has its own special use in database
Listen to This-Free Long Distance
A new service allows people to sign up for "free" long distance service if they agree to listen to advertising pitches over the phone. One company, Eagle's
Promo Agencies Ride the Wave
Whether it was due to clients' insatiable desire for measurable results, a new urge to drive brand image with premiums and contests, or simply a thriving
Barney and Borrowers Aim For Families
PolyGram Home Video has lined up two impressive promotion programs for its pair of family home video releases this year, Barney's Great Adventure: The
The 1998 Annual Report of the Promotion Industry
Behold the incredible growing and shrinking promotion marketing industry. It is growing in the numbers of programs run, expenditures made, and industries
People Marketing Services
Joe Gilson named account executive at PriceWeber Marketing Communications, Inc., Louisville, KY. Also at the company, Christy Newland named copywriter;
July 1, 1998
