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  • Nutritional Companies Merge: Flex Star has acquired VytaYouth

    Flex star has had a successful 11 year run selling their all natural nutritional supplements to a wide array of loyal customers including a number of Pro teams like the Chicago White Sox and …

  • Neverblue Names Eric J. Gerritsen, VP of Sales & Business Development

    Neverblue, a premier global lead generation network, announced today that Eric J. Gerritsen has joined the company as vice president of sales and business development. As a member of Neverblue’s executive team, Gerritsen will be leading sales and business development operations.

  • Social Video Advertising Crashed the Party in 2010

    2010 was the year social video advertising came crashing into the mainstream, says online video analytics company Visible Measures in its report, Social Video Advertising: 2010 in Review. From Old Spice, to Nike, to Pepsi, big brands engaged their audiences with social video advertising, setting the stage for even more progress in 2011.

  • Yahoo and Bing’s Success Rates Are Higher Than Google’s

    The search landscape remains relatively unchanged, according to Experian Hitwise. Nevertheless, there are interesting changes to note, including the fact that query success rates for Yahoo and Bing were higher than Google’s success rate in November.

  • Location, Real-Time Bidding and Online Privacy Among Trends for 2011

    On Dec. 16, eMarketer presented its “Key Digital Trends for 2011” webinar. The speakers included Noah Elkin, David Hallerman and Debra Aho Williamson, all principal analysts for eMarketer.

  • The Year that Was: Facebook

    If they haven’t already, in just over a week from now, most people’s minds will start to think about anything but work. That’s right. We’re coming up to the end of another year, and like so many before…

  • The Year That Was: Best of The Rest

    It’s a great year, when a company that almost sold for six billion dollars and reached a billion dollar valuation faster than any other takes second place to a seven year old company. (Then again, there’s…

  • Lead Generators Busted by the Government

    Within the last several months the Federal Trade Commission (“FTC”) has stepped up enforcement against lead generators and related marketers and advertisers.

  • The 10 Biggest Legal Hazards for Lead-Generation Marketers

    Lead generation is a process that places marketers in a field filled with legal snares ready to bite.

  • The Week in Review

    Headlines from the industry.
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