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  • Lessons in Managing Demand Not Predicting It

    There is something about the Super Bowl that continues to linger, something about it, well, the commercials during it, that felt so transformational, so watershed. What makes it harder to put into words is that articulating this ecosystem shift means having to get off…

  • Is Social Really Going to Kill Search

    Not too long ago we listened to a talk given by the founders of Stik on Googl’s Search Plus Your World. Like so many things Google, this amazingly large concept is masked by a slightly confusing title the belies the products actual significance. With so many products and so…

  • 65% of Search Users View Personalized Search Results Negatively

    According to the Pew Internet & American Life Project’s “Search Engine Use 2012” report, nearly two-thirds of search users view personalized search results as a bad thing. Nevertheless, online Americans are more happy than ever with the performance of search engines.

  • 28% of US Adults Use an Electronic Reader Device (Kindle, iPad, Nook, Etc.) to Read Books

    According to Harris Interactive, 28 percent of U.S. adults currently use an electronic reader device to read books, up from 15 percent in 2011.

    The Harris Poll of 2,056 adults surveyed between Feb. 6 and Feb. 13, 2012, found that 28 percent of…

  • What’s the Daily Deal?

    If you listen to the chatter taking place among the various performance marketing groups and forums, you will hear people asking not just about companies with whom to work or if certain companies have offers. In the latter, one type has not had many requests – the daily deal…

  • It Sounds So Easy

    Recently, a friend of mine pinged me about an idea for a network. That he came out and started talking about a network made it initially challenging to take him seriously. Instead of sounding like the smart entrepreneur he is, it comes across sounding like someone who says…

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  • US Ad Spending Increased 0.8% in 2011

    According to Kantar Media, total advertising expenditures in the U.S. rose 0.8 percent in 2011. However, year-over-year spending actually declined in the fourth quarter.

    Total U.S. ad spending increased 0.8 percent in 2011…

  • Google Gains in US Search Engine Market Share in February; Whitney Houston, Paula Deen, Kony 2012 Among the Fastest Moving Search Terms

    According to comScore, Google gained more ground in the U.S. search engine market in February, while Yahoo! lost market share.

    Google Sites finished February with 66.4 percent of the explicit core search…

  • Aparagon Technology and Lions Bay Media Announce the Recruitment of Veteran Marketer Dan VanOrman

    LEHI, UTAH–(Marketwire – March 8, 2012) – Aparagon Technology Inc. (“Aparagon”), a wholly owned subsidiary of Lions Bay Media Inc., is pleased to announce the addition of Dan VanOrman as President. Mr. VanOrman is a…