According to Nielsen, online video ads perform better than TV ads on all four major metrics, but that doesn’t mean that advertisers should ditch the traditional small-screen format altogether.

Pay-per-call services powered by RingRevenue allow advertisers and publishers to capitalize on explosive mobile market growth.

After several years of flat growth from 2006 through 2008, coupon redemption in the U.S. grew by 27% last year, according to new research from The Nielsen Company

Office Depot is giving members of its Worklife Rewards loyalty program 100% back on purchases of everyday green supplies such as recycled hanging folders or storage boxes

Yes, unemployment is still hovering around 10 percent in the U.S., but that doesn’t change the fact that things have been quite sunny for freelancers, according to Elance.

According to comScore’s latest figures, Google’s competitors gobbled up its lost market share in March, as Bing continued its upward climb. Meanwhile, Facebook sustained its rapid growth as a search entity in the U.S.

Headlines from the week

Ladies, Are you tired of showing up to conferences in smart business attire only to find your male counterparts lounging in jeans and sneakers?

Next week, upwards of ten thousand people will descend upon the Moscone Center for the ritual, that is ad:tech. If you live in the world that is performance marketing, you might not even know about…

When video game maker EA purchased social game purveyor Playfish in November of last year, the $400 million price tag seemed like a lot to spend on a company operating in an industry…