Locu , a startup based in San Francisco and Boston, is launching a free merchant dashboard product that enables owners and managers of restaurants and other service businesses the ability to manage things like price lists and menus on their website, mobile site, mobile app, Facebook and local search directories. This Web-based dashboard gives merchants…
On Tuesday, Toyota unveiled the Smart INSECT (“Information Network Social Electric City Transporter”), a single-user vehicle that offers drivers hands-free features. The vehicle has facial recognition-based locks, verbal directions and synchronization with homes. While those features make the smart car intriguing, the most eye-catching innovation is its location-based advertising. When the car passes a restaurant,…
Peanut butter and jelly are two spreads that taste just fine on their own but form something altogether wonderful when combined. While that assertion could be up for debate, a parallel for marketers is not: demand generation and lead generation, while each is helpful enough on its own, make a killer duo when joined together.…
By Jonathan L. Pompan, of counsel, Venable LLP (and Alexandra Megaris, associate, regulatory practice group) A group of Democratic senators is requesting that the Federal Trade Commission ("FTC") investigate third-party online marketing companies
Apple’s widely criticized Maps app is fast, friendly and well organized, but it has horrendous data and detail on local places and businesses. But Apple’s problem here is bigger than its Maps app
LinkedIn users are now able to follow other professionals on the social network
Google has taken the wraps off of its new lightbox ad format, “the first of a new family of display ads that allow marketers to pay only when a user engages.” These lightbox ads first appear on a page as a standard, scalable display ad. But after a cursor hovers over the ad for two…
John Vitti, CMO and co-founder of Mobile Spinach, a white-label platform giving publishers the ability to sell discounted mobile currency to their users, shares his thoughts on why daily deals will continue to be big this holiday season, not just for consumers but for businesses, too. He tells businesses that offering the biggest deal possible…
A study from IgnitionOne, a digital marketing solutions firm, found that paid search spending in the third quarter of 2012 was up from the same period last year, though it was flat quarter-over-quarter. Also, tablet users exhibit more engagement with websites than PC and smartphone users. The “Online Advertising Report: Q3 2012” found that U.S.…
Compendium, a content marketing platform, looked at the social sharing statistics for more than 200 companies and shares some best practices for B2B and B2C companies. Among the findings are: 73 percent of blog administrators are also managing the company’s social media channels, an indication that businesses are maturing in their approach to content marketing…
